“WE EMPOWER INGREDIENT-CONSCIOUS CONSUMERS TO CHOOSE THE SAFEST BEAUTY + PERSONAL PRODUCTS!
Think Dirty® app is the easiest way to learn about the potentially toxic ingredients in your cosmetics and personal care products. Just scan the product barcode and Think Dirty will give you easy-to-understand info on the product, its ingredients, and shop cleaner options!”
Amazing right? Oh, and it’s free.
I loved reading the founder’s story and how she developed this app to empower and educate consumers. Like many of us she didn’t realize how many cancer causing and hormone disrupting chemicals are found in products we use everyday.
The Kit best describes how the app works: “Think Dirty is an app that allows you to scan bar codes of beauty products, or search by a key word, and up comes a dirty rating. If the product has a rating of 0-3, it’s considered very safe with ingredients that do not cause any negative effects, while a 10 is a big red flag indicating that there are ingredients that could cause negative long term effects. The app rates the products by three categories: carcinogenicity, developmental and reproductive toxicity, and allergenicity and immunotoxicity. The ingredients in the products are the main focus, since company policies and practices can “greenwash” their products, making them seem safer then they are.” Read more about Think Dirty from The Kit here.
My beauty routine is not nearly as clean as I want it to be but I am hoping through this app, I can get to a much healthier place. There is also a Shop section on the site where you can get the cleanest products all in one place. I’m so sold!
Check it out and let me know what you think.